Archive for July 11th, 2009
Jul
11
Use A Headline On Your Door Hanger To Pass “The Glance Test”
In a previous post we discussed the importance of making sure your door hanger passes “The Glance Test”. The person who removes the door hanger from the door will glance at it for just a few seconds before deciding to keep it or discard it.
One method used successfully on many door hangers to pass “The Glance Test” is a powerful, comical or interesting headline.
Here are a few examples of Door Hanger Headlines:
RENT MY HUSBAND!
Used by a neighborhood handyman
LET YOUR NEIGHBOR CLEAN YOUR HOUSE!
Used by a cleaning service who was soliciting business in their own neighborhood
FREE LAWN CARE SERVICE!
Pay for 2 cuts at our regular low price and get the 3rd cut FREE
This offer amounts to a 33% discount – but the word “FREE” is very powerful
LOSE WEIGHT…RESULTS GUARANTEED!
Used by a personal trainer. If you follow his exercise and diet plan.
NEVER PAINT YOUR HOUSE AGAIN!
Painter offers a new process guaranteed to last 50 years or more.
Have you got an example of a headline that works? Please reply to this post with
your door hanger headline idea.