Daily Archives: July 12, 2009
How To Target Homes With Door Hangers In Gated Communities
Gated communities with security guards or neighborhoods with city ordinances prohibiting solicitation are usually off limits to door hanger distribution.
In these situations, direct mail advertising may be an alternative option. Although direct mail will generally cost more than a door hanger distribution campaign, there are some advantages:
1. Communities that prohibit distribution will have less advertising and residents may pay more attention to your offers.
2. Direct mail offers more precise targeting using demographics (i.e. income age, etc) as well as geography.
3. Direct mail is reliable, not subject to weather or distribution irregularities.
If you decide to go the direct mail route, use a post card rather than a letter, so your message is visible as soon as the resident picks up their mail. Use the same offers and design that you’ve already tested with previous door hanger distributions.
Here is a link to our direct mail department .
We offer an affordable, one stop direct mail advertising solution. Prices start at just $388 for one thousand large postcards, including: custom design, printing, neighborhood mailing list, labeling and postage. Direct line is 866-594-3069. Check it out.
Door Hanger Coupon: The Same Offer 5 Different Ways
A coupon on your door hanger is a great way to generate create traffic for your business. Keep in mind, how you write the coupon offer can make a big difference in the response rate.
In the following example, we have taken the same offer and shown it 5 different ways. Lets say that a restaurant wants to offer a 25% discount to customers during dinner hours. Their average entree is $20.
Which offer do you think sounds the best?
1. 25% OFF Any Dinner Entree
2. Half Price Dinner – Buy One Dinner Get One 50% OFF
3. FREE Dinner – Buy 3 Dinners Get One FREE
4. $5 OFF – Any Dinner Entree
5. $10 OFF – The Purchase Of 2 Dinners
In each of the five offers, the restaurant will net $15.00 per entree after the discount.
The right offer will depend on what you are trying to accomplish. Offer #3 will result in a higher sale but requires a party of four, which may result in a lower coupon redemption. Some think that a “dollars off” coupon, like in offers #4 and #5, is better than a “percentage off” coupon, as shown in offer #1. Test your ideas on family and friends and get their opinion. You can also do a split run – where half the door hangers have one offer and the other half another.
Whichever offer you use, always keep careful track of responses and try to improve your next door hanger campaign by fine tuning the coupons.