Door Hanger Tips & Ideas!

Who’s Going To Distribute Your Door Hangers?

Door hangers are a great way to advertise, but you’re busy running your business, so how will you get them distributed?

Professional door hanger distribution companies are available in some cities, but they might not always be available when and where you want them.

One idea is to get a local organization like the Boy Scouts, A Church Group or Little League Team to distribute your door hangers as a fund raiser. You help them and they help you.

You can always distribute your door hangers yourself or with a friend or loved one. Walking is great exercise, and if you spend an hour at the beginning or end of the day distributing door hangers, imagine the shape you’ll be in at the end of a few months.

Plan your distribution area in advance using Google Maps and count the houses on each street.

Here’s another more aggressive plan. Hire a full time employee dedicated to door hanger distribution. Sounds expensive but consider this:  an adult with a plan can easily distribute 500 door hangers in a day in most suburban neighborhoods (more in a city environment).

Figure a 7 hour day with and hour for lunch. In today’s job market, there are plenty of able bodied workers who would be happy to have the job for lets say $9 per hour (this type of wage may vary more or less in different parts of the county). That would work out to be .126 cents per door hanger. That’s a lot less than a .44 cent stamp!

Whichever way you decide to distribute your door hangers, be organized. Google maps are great and are very detailed. Figure out your distribution area in advance. Count the number of houses on each street and pay your workers by the street, not by the number of door hangers you give them to distribute. Even good kids, may start hanging more than one door hanger on each door as they get tired. In this way, it’s easy to spot check and make sure your distribution is accomplished.

Planning out your distribution area in detail may sound like a big homework assignment, but remember, you only have to do it once. You’ll be all set when it’s time to distribute your door hangers the next time. Good luck!

Try Adding Value Instead Of Discounting On Your Door Hanger

Remember, the purpose of your door hanger advertising campaign is to generate leads.

A good way to do this is to include a “Special Offier” on your door hanger. We call this your “Magnet”. A good magnet will attract new customers.

Try being creative. Many advertisers use the old “10% Off” approach. It may work, but it’s been over used and often the prospect doesn’t believe the discount is real.

No not a "Chcik Magnet". Use a special offer as the "Magnet" on your door hanger to attract new customers!

Try adding value instead of a discount. Price your product competitively and then add more product or service for the same price. For example, a door hanger for a carpet cleaner might say “3 Rooms Cleaned for $99 – Plus 1 Chair Cleaned FREE!” This is a “WIN, WIN OFFER”. He gets his full price for the carpet cleaning and lets the client know that he also offers upholstery cleaning – and after cleaning one chair the rest of the upholstery may look a bit dingy, which could lead to an additional sale.

The value added offer doesn’t always have to be free either. We’ve all been asked to “SUPER SIZE” our order at a fast food restaurant. That extra $1.99 for a larger fountain soda and a few extra french fries really adds up.

So take some time to think about the Magnet on your door hanger. If you need some help, just give us a call and we’ll be happy to brain storm with you. Call 866-585-0965 M-F – 9-6 Eastern Time.