Door Hanger Tips & Ideas!

Big Promotional Possibilities With Small Cards

In today’s economy, businesses are cautious about spending money on advertising and marketing. Here’s an idea that is both affordable and effective: Small Card Marketing.

So why use small cards instead of a larger flyer?

In this case, smaller is better.  Small Marketing Cards are the same size as a business card (3.5” x  2”). Prospects will tend to hold on to them because they fit into wallets, shirt pockets and purses. Furthermore, their stylish design, quality card stock and glossy UV finish give them a valuable appearance that gets attention and  more retention.

What will fit on Small Marketing Cards?

A lot more than you think. How about a mini menu? By the way, menus aren’t just for restaurants, if you’ve got a price list, it’s a menu. Realtors can use Small Marketing Cards as a mini listing card showing photos and features of a property for sale. They can be used as a “frequent buyer” punch card at the point of sale or a coupon card to attract new customers. The only limit is your imagination. Our marketing team will help you fine tune your ideas.

What about Small Marketing Card distribution?

Point of sale distribution is easy. Just give every customer a Small Marketing Card before they leave your place of business. Other promotions will require a bit more creativity. 

INVENTORY YOUR RESOURCES:

• How many employees and family members are available to hand out Small Marketing Cards?
• How about your business neighbors? Offer them a cross promotion opportunity – they display your Small Marketing Cards on their counter and you display theirs.
• Participate in networking clubs, organizations (i.e. chamber of commerce) and attend business card exchanges.
• Ask the owners of the establishments that you do business with (dry cleaner, florist, sub shop, your favorite pizza place, etc.) to display your Small Marketing Cards. Most will be happy to reward your patronage.
• Include Small Marketing Cards in all your correspondence, billing, shipments and packages that you send out.
• Don’t forget your most enthusiastic distribution person – yourself! Get in the habit of carrying and giving out Small Marketing Cards at every opportunity.

Set A Goal

Set a goal. Even a modest one of just a 100 Small Marketing Cards a week will bring results. Then try to increase that goal each week. Remember, the more Small Marketing Cards you put in circulation the better you’ll do. Be consistent and you’ll see a steady stream of new business.

Increase Results By Running Several Promotions Simultaneously
Small Card Marketing is so inexpensive, you can even afford to run several promotions simultaneously. Run a client Birthday Promotion with Small Marketing Cards and give them out all year long. It will only cost you $16.50 per month. Combine that with a Frequent Buyer Punch Card and a stylish Coupon Card to attract new customers and you’ll have a pretty comprehensive marketing campaign in place for less than $50 a month. By the way, Small Card Marketing is a great way to test promotional ideas before spending a lot more on traditional marketing methods.

Ready To Get Started With Small Card Marketing?

Have questions? Ready to get started?  Fill out the simple form on the home page at www.SmallCardMarketing.com and a member of our marketing team will contact you the next business day.

Grow Your Restaurant Business: The Advantages Of Door Hanger Advertising

Door Hanger Advertising is a great way to grow your restaurant business. Unlike newspapers, radio or tv, door hangers allows you to put your advertising dollars exactly where your potential customers live. You can target geographically by neighborhood.

Door hanger advertising also allows you to control your budget, by the size and frequency of your distribution.

There are many other advantages of door hanger advertising, here are just a few:

• It’s personal, between you and your prospect
• It’s not as public as other media, your competitors won’t have access to your coupons and special offers as they do in newspapers and other media
• It’s limited to one door hanger per household, which means special offers will not be abused, for example, by prospects buying more than one newspaper and clipping multiple coupons 
• Response is easy to track
• You can compare results by neighborhoods and determine your best market area

At this point, you might be asking yourself, if door hanger advertising is so powerful, why isn’t every restaurant in town doing it?

It’s true, distributing door hangers can play a big role in growing your restaurant business, however, it is going to take some effort and a budget. It’s not just a matter of putting your menu or a few coupons together and distributing them. A successful campaign is a bit more complicated than that. To gain some insight into the process, I suggest reading this BLOG, which contains ideas and tips on design, strategies and more. It’s written for busy owners and managers. Each posting can be read in a minute or less. Feel free to leave comments and I’ll do my best to answer your questions.

Of course, everyone wants to hit a home run the first time at bat, but prepared for some hits and misses. Every distribution is important and provides an opportunity for you to learn more about your market area. Results will vary, even if no one responds, that is still a result (obviously not what you were hoping for) and the result, that no one or few people responded, can be used to make a course correction.

So, if you have decided to start a door hanger advertising campaign, begin with a distribution that is large enough to establish a base line of results, usually about 2000 to 3000 pieces. Don’t be tempted to save money on printing by ordering large quantities to be used in future distributions. What if your offers fall flat and don’t work? Then you’ll be stuck with the extras or worse, feel obligated to put them out and repeat the results. 

Door hanger advertising works. It can work for you. But, unless you are prepared to stick with it, you may be wasting your time and money. It is going to take some trial and error. The good news is, that over time, with experience,  results will become predictable. That’s when you can expand your efforts, and door hanger advertising  won’t be costing you money, it will make you money.

Divide Your Sales Territory Into Primary and Secondary Markets.Use A Different Door Hanger For Each.

Target new prospects in a secondary market with door hanger distribution and a strong offer.

Door hanger advertising offers many strategic advantages that are often overlooked. Because you are picking the distribution areas, you have the ability to target exactly were you want to prospect for new business.

For more effective results, divide your market area into two territories:

1- Your primary market, where most of the residents are aware of business and provide the majority of your daily sales. (usually the homes closest to your retail location)

2- A secondary market, an area from which you don’t see much traffic. Perhaps this secondary market is a little further away or has a strong competitor servicing it. Whatever the reason, you suspect there is potential for new business.

Now that you have two seperate markets, create a door hanger specifically for each market.

You primary market contains your loyal customers which provide the majority of your sales. Don’t take them for granted. Keep in front of them and remind them why they like your products or service. Reward them with new offerings and discounts. Spend the majority of your door hanger advertising budget on this group.

The secondary market is your chance to grow your business. Be more aggressive with your special offers. Give this group a reason to travel further or to experiment with a new supplier. Don’t measure the success of your door hanger campaign by each individual transaction. Remember,  if you just break even or even lose a little bit on each new sale, you’re getting a shot at a new customer. Measure the value of every new customer on what he will spend in the future, not just first sale. And don’t forget aboutn the word of mouth factor. If he tells family and friends about you, that’s an extra bonus and more sales!

Many business owners fear that if they give a deeply discounted offer of their door hangers, folks that live further away will come, use a coupon, and I never be seen again. Perhaps that’s true. But if it is, it means that your product or service is not special enough for them to consider coming back. Think about it.

Here’s a final tip that might help you save money when creating more than one version of your door hangers. Door hangers are often printed on letter size card stock (8.5 x 11.5 inches). The door hanger image is repeated either 2 or 3 times on the same sheet and then cut them in thirds or half after printing. So a 1000 sheets will yield either 2000 or 3000 door hangers depending on the size.

If you provide the printer with more than one version of your door hanger, the order can be printed at no extra cost except perhaps for an additional artwork charge.

Give this strategy a try and you’re sure to see new customers. Good Luck!