Sep
01

3 Steps To A Successful Door Hanger Advertising Campaign

by Jim Negron, under General

Many small businesses have discovered that Door Hanger Advertising is an effective and affordable marketing method. Door Hangers allow you to advertise on demand. Distribution costs are lower than postage and results can be evaluated almost immediately.

Over the years we have put together a three step process for a Successful Door Hanger Campaign. The steps are in the form of questions: WHAT, WHO and HOW. Here are the details:

Step 1 – WHAT?

What are you going to promote? Be specific. Avoid including a long laundry list of products or services. Pick your most popular or best value. Promote a sale item or introduce something new. Less copy and large type is important. You only have a few seconds to grab the readers attention.

Step 2 – WHO?

Who are you targeting? Pick the neighborhoods that you feel will produce the greatest response. Distribute door hangers in neighborhoods that are closest to your location. You can also factor in some demographic information by evaluating home values. Schools indicate the presence of families with children, apartments can indicate younger or older residents.

Step 3 – HOW?

How are you going to get your prospects to respond? You are probably going to need a special offer. The stronger the better. This is the most important factor in delivering a good response rate. Make sure the offer is featured prominently and can be seen at a glance. Our graphic artists will help you create a custom door hanger that will maximize your offer and call to action.

Some closing thoughts. As with all advertising, repetition is one of the keys to success, so it is important to establish a budget and a schedule for your door hanger campaigns. Expect a little bit of trial and error. Don’t be discouraged if response is lower than you expected. Fine tune your next door hanger and try again. If you distribute door hangers on a regular basis you will find that response will continue to improve and eventually become predictable.

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