Clarify The Goals Of The Campaign
For example:
- Increase the size of the congregation
- Invitation to attend Holiday Services (Easter or Christmas)
- Fund Raising
- Recruitment for Special Ministries
- Promote Church School or Child Care
- Vacation Bible School

Target Neighborhoods Where You Already Have Members
Distribute door hangers in neighborhoods where you already have members in your congregation. You might include a headline that says: “YOUR NEIGHBORS WORSHIP WITH US – COME JOIN US NEXT SUNDAY!” If possible include name and a photo of a congregation member who resides in the neighborhood.

Use Full Color Postcards With Lots Of Photos
It’s true, a picture is worth a 1000 words, or more! Include a photo of the exterior of the church so the recipient will make a visual connection. Feature members of the congregation in church and at social events. You get the idea.

Use Direct Mail To Drive Traffic To Your Website
Make sure there is lots of good content about the church and its mission. Don’t disappoint web visitors. Your website doesn’t have to be “Madison Avenue”. It can even have a “home-made” look, but it most deliver on content and be worth the visitor’s time.

Feature The Pastor
A photo, a biography and sermon excerpts can make an invitation to new congregants personal.

Appeal To Everyone
List all of the special ministries, youth, choir, seniors and other groups.

Use A Social Lure
People love to be part of a community. The social aspect of Church membership should be promoted. Try a headline like this one: “MEET OTHER FAMILIES THAT SHARE YOUR VALUES!”