DOOR HANGER SAMPLES

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Downloadable Templates

Ink and Card Stock Colors

Door Hanger Advertising is an effective and affordable marketing method. Door Hangers
allow you to advertise on demand. Distribution costs are lower than postage and results can be
evaluated almost immediately.

Over the years we have put together a three step process for a Successful DoorHanger Campaign.
The steps are in the form of questions: WHAT, WHO and HOW. Here are the details:

Step 1 – WHAT?

What are you going to promote? Be specific. Avoid including a long laundry list of products
or services. Pick your most popular or best value. Promote a sale item or introduce something
new. Less copy and large type is important. You only have a few seconds to grab the reader’s
attention.

Step 2 – WHO?

Who are you targeting? Pick the neighborhoods that you feel will produce the greatest response.
Distribute door hangers in neighborhoods that are closest to your location. You can also factor
in some demographic information by evaluating home values. Schools indicate the presence of
families with children, apartments can indicate younger or older residents.

Step 3 – HOW?

How are you going to get your prospects to respond? You are probably going to need a special
offer. The stronger the better. This is the most important factor in delivering a good response
rate. Make sure the offer is featured prominently on your doorhanger and can be seen at a glance.