World Class operations like, Disney World, McDonalds, WalMart and Netflix have increased customer expectations. They take low prices, great selection and service with a smile for granted. 

Today, consumers have more choices than ever, but they are busy and spend less time making buying decisions. So you have to make your business stand out from the competition. So when you are designing your door hanger, make sure you have a "Value Proposition" clearly stated. What's a value proposition? Simply stated, it's the reason a prospect should do business with you instead of your competitor. It's your claim to fame and it can't be a cliche like lowest prices. Get to work on defining your value proposition and then advertise it!