How to Design a Sensational Door Hanger in 4 Steps

Door Hanger Advertising is one of the best ways to generate new business. There’s no envelope to open or flyer to unfold, a Door Hanger starts working as soon as it is removed from the door.

So what are the secrets of designing a door hanger that will generate a sensational response? We have developed a 4 Point Design Strategy that has been proven effective.

4 POINT DESIGN STRATEGY

Step 1 – THE GLANCE TEST
The goal is to let the prospect know what the door hanger is about with just a passing glance. Seems obvious, but many door hangers fail the Glance Test and are tossed out without getting the chance to deliver their message.

So, how do you design a door hanger that will pass the “Glance Test”? Use a big headline, with few words, that shouts the main purpose and benefit of your offering.  A photo or graphic can also be very effective. A combination of both may be even better.

Step 2 – THE MAGNET
“Magnet” is the term we use to describe the lure, hook, special offer or incentive that will motivate the prospects you are targeting to respond to your advertising. Yes, it’s the bait that is most important when you are fishing for new customers. The stronger your magnet, the more business you will attract.

Which of the four magnets below do you think is the strongest?

Remember, you don’t have to give all the details. Just tantalize the prospect. The purpose of the door hanger is to generate a lead, an opportunity to make a sale. The door hanger normally will not make the sale, you have to do that.

Step 3 – YOUR CLAIM TO FAME
If you can avoid the trash can by passing the Glance Test and tantalize the prospect with a strong Magnet, your Claim To Fame is used to seal the deal. What is your level of expertise, why should you be trusted and what do others say about your product or service? Sometimes the claim to fame might be you. If so, don’t hesitate to include a photo and a brief professional biography. This is not the time to be modest.

Step 4 – THE CALL TO ACTION
How do you want people to respond? Call on the phone, visit your website or perhaps come to your physical location. If there is more than one option, make sure you emphasize the one you prefer with larger type on both sides of the door hanger.

Design is the most important part of your campaign. Take your time. Show it to family, friends and even a few loyal customers. Remember, no one knows your business better than you do, so make sure you feel as confident as possible that your design is a winner before you launch.

Take advantage of our “No Risk Design Guarantee”. We’ll offer suggestions and make as many changes as needed (never an extra charge) until you are convinced the design is as good as it can be. Good Luck!