Monthly Archives: September 2010
6 Reasons To Use Door Hanger Advertising
Congratulations for considering Door Hanger Advertising for your business. Door Hangers are one of the best methods for small businesses to attract new customers. Here are 6 reasons why:
- 1-DOOR HANGERS ALWAYS REACHES YOUR PROSPECT
Why is this true? Because you are physically putting the door hanger on the prospects front door. It is going to be removed and in the process, your prospect will at least glance at it. If it is designed properly, you’ll get his attention and if he needs your product or service, you have a chance for a sale. Not everyone gets the newspaper. Even those that get a paper may not read it from beginning to end, so your ad may never be seen. How about radio or TV? Do you have a budget to cover multiple stations at all times during the day? Probably not. Billboards, signs, even aerial banner planes can be a hit or miss situation. Most other media options can not compare to the success of door hangers. - 2-DOOR HANGERS OFFER THE BEST TARGETING OPTIONS
Can you believe the amount of retail shopping plazas that have been built in the past 20 years? Each one seems to be a clone of the one just down the street offering the same lineup of stores. So when advertising, it is more important than ever to geographically target the homes closest to your location. Set your own distribution territory and distribute your door hangers to the homes that are your best prospects. You can even use demographic factors when deciding where to distribute. For example: newer houses are usually owned by younger families with children. Some neighborhoods are decidedly ethnic. Trendy apartments are often inhabited by young single professionals, and so on. - 3-DOOR HANGERS OFFER THE MOST ACCURATE TRACKING
Tracking response is easy with door hanger advertising. Include a special offer that can only be redeemed with the return of the door hanger. If you can’t measure results you won’t be able to make the right advertising decisions. Keep close track of which offers work best and get rid of the offers that don’t. - 4-DOOR HANGER ADVERTISING IS A GREAT VALUE AND AFFORDABLE
How do you know? Divide what you spend on your door hanger campaign by the number of customers or leads generated. Once you have your cost per lead deduct it from the profit you make on a sale to calculate your return on investment. Do the math. You will find that door hanger advertising is one of the most affordable methods you can choose. - 5-DOOR HANGERS LET YOU ADVERTISE ON YOUR SCHEDULE
Timing is everything. Launch your campaign on your schedule. Plan for the entire year using holiday and seasonal themes to get more attention. Increase or decrease distribution schedules based on how busy you are. Instantly launch a new product or service. - 6-KEEP YOU COMPETITORS IN THE DARK
When you advertise in the newspaper or other media, you are also sending your advertising strategy to your competitors. With a door hanger distribution, for the most part, your advertising is between you and your prospects.
If you decide to personally deliver your door hangers, there is another benefit – exercise! Walking door to door is good for your health and the thought of promoting your business in the process is good for your spirit! Wishing your and your business All the Best!
3 Steps To A Successful Door Hanger Advertising Campaign
Many small businesses have discovered that Door Hanger Advertising is an effective and affordable marketing method. Door Hangers allow you to advertise on demand. Distribution costs are lower than postage and results can be evaluated almost immediately.
Over the years we have put together a three step process for a Successful Door Hanger Campaign. The steps are in the form of questions: WHAT, WHO and HOW. Here are the details:
Step 1 – WHAT?
What are you going to promote? Be specific. Avoid including a long laundry list of products or services. Pick your most popular or best value. Promote a sale item or introduce something new. Less copy and large type is important. You only have a few seconds to grab the readers attention.
Step 2 – WHO?
Who are you targeting? Pick the neighborhoods that you feel will produce the greatest response. Distribute door hangers in neighborhoods that are closest to your location. You can also factor in some demographic information by evaluating home values. Schools indicate the presence of families with children, apartments can indicate younger or older residents.
Step 3 – HOW?
How are you going to get your prospects to respond? You are probably going to need a special offer. The stronger the better. This is the most important factor in delivering a good response rate. Make sure the offer is featured prominently and can be seen at a glance. Our graphic artists will help you create a custom door hanger that will maximize your offer and call to action.
Some closing thoughts. As with all advertising, repetition is one of the keys to success, so it is important to establish a budget and a schedule for your door hanger campaigns. Expect a little bit of trial and error. Don’t be discouraged if response is lower than you expected. Fine tune your next door hanger and try again. If you distribute door hangers on a regular basis you will find that response will continue to improve and eventually become predictable.