6 Reasons To Use Door Hanger Advertising

Congratulations for considering Door Hanger Advertising for your business. Door Hangers are one of the best methods for small businesses to attract new customers. Here are 6 reasons why:

1. 1-DOOR HANGERS ALWAYS REACHES YOUR PROSPECT
   Why is this true? Because you are physically putting the door hanger on the prospects front door. It is going to be removed and in the process, your prospect will at least glance at it. If it is designed properly, you’ll get his attention and if he needs your product or service, you have a chance for a sale. Not everyone gets the newspaper. Even those that get a paper may not read it from beginning to end, so your ad may never be seen. How about radio or TV? Do you have a budget to cover multiple stations at all times during the day?  Probably not. Billboards, signs, even aerial banner planes can be a hit or miss situation. Most other media options can not compare to the success of door hangers.
2. 2-DOOR HANGERS OFFER THE BEST TARGETING OPTIONS
   Can you believe the amount of retail shopping plazas that have been built in the past 20 years? Each one seems to be a clone of the one just down the street offering the same lineup of stores. So when advertising, it is more important than ever to geographically target the homes closest to your location. Set your own distribution territory and distribute your door hangers to the homes that are your best prospects. You can even use demographic factors when deciding where to distribute. For example: newer houses are usually owned by younger families with children. Some neighborhoods are decidedly ethnic. Trendy apartments are often inhabited by young single professionals, and so on.
3. 3-DOOR HANGERS OFFER THE MOST ACCURATE TRACKING
   Tracking response is easy with door hanger advertising. Include a special offer that can only be redeemed with the return of the door hanger. If you can’t measure results you won’t be able to make the right advertising decisions. Keep close track of which offers work best and get rid of the offers that don’t.
4. 4-DOOR HANGER ADVERTISING IS A GREAT VALUE AND AFFORDABLE
   How do you know? Divide what you spend on your door hanger campaign by the number of customers or leads generated. Once you have your cost per lead deduct it from the profit you make on a sale to calculate your return on investment. Do the math. You will find that door hanger advertising  is one of the most affordable methods you can choose.
5. 5-DOOR HANGERS  LET YOU ADVERTISE ON YOUR SCHEDULE
   Timing is everything. Launch your campaign on your schedule. Plan for the entire year using holiday and seasonal themes to get more attention. Increase or decrease distribution schedules based on how busy you are. Instantly launch a new product or service.
6. 6-KEEP YOU COMPETITORS IN THE DARK
   When you advertise in the newspaper or other media, you are also sending your advertising strategy to your competitors. With a door hanger distribution, for the most part, your advertising is between you and your prospects.

If you decide to personally deliver your door hangers, there is another benefit – exercise! Walking door to door is good for your health and the thought of promoting your business in the process is good for your spirit! Wishing your and your business All the Best!