Our Real Estate Advertising Ideas Video Training Series, is designed to help Realtor’s succeed. However, the concepts explored will work for any small business with a specific geographic territory. In the Real Estate industry, territories are called farm areas, however if you have a pizza shop or a lawn service route the ideas and strategies discussed in the Real Estate Advertising Video Series will apply to your business as well.
In Video No. 2 of our series we cover two things your advertising must accomplish. The video is only about 2.5 minutes long, so why not watch it now. As always we welcome your comments and suggestions.
Hey, Bill.
I've been thinking about your
strategy of working a farm
area to help grow my real estate
business and I'm ready
to give it a try.
That's great, Bob.
But remember, you have
to be patient.
It may take a while to start
building momentum.
But don't get discouraged,
stay the course.
Don't worry.
I plan to stick with it.
But I'm a little bit concerned
about coming up with new ideas
for my postcards and door
hangers every month.
That can be a challenge.
You don't have to change
your advertising
material every month.
I don't?
But if prospects see the same
postcard or door hanger month
after month, won't they just
ignore it and throw it out?
I've got news for you.
Unless they're planning to sell
their house in the near
future, they're probably
going to throw it
out no matter what.
Oh, no.
Then what's the point?
The point isn't to keep your
postcard out of the trash, but
to get residents in your farm
area to remember two things.
Can you guess what they are?
Well, one thing would
be my name I guess.
That's pretty obvious.
That's right.
And what's the other thing
we want them to remember?
I know, that I'm a realtor
and that I sell houses.
Well, yes of course, but
there are dozens of
realtors in the area.
We want you to stand out.
What makes you the best choice
if someone wants
to sell their home?
In other words, what's
your claim to fame?
You make it sound simple.
Get them to remember my name
and my claim to fame, how
would I do that?
Well, the best way to do that
is by scheduling monthly
postcard mailings or door
hanger distributions.
Right.
And don't change your
message or design.
Really?
Send out the same postcard
every month?
Won't my prospects get bored?
It's not about entertaining
them.
By putting out the same design
in front of your prospects
month after month, you're going
to make an impression.
They will start to recognize
and remember your postcard.
In advertising, we call that
top of mind awareness.
So that when the time comes to
sell, who do you think they're
going to call, you.
OK.
That's makes sense.
But I still need a killer design
to get them to notice
and remember my name and
claim to fame, right?
Absolutely.
How about you take me to lunch
tomorrow and we can talk about
message and design?
OK.
But it won't be anything
fancy.
Remember, I'm just starting out
and I need to set up an
advertising budget.
I know just the place.
Pick me up tomorrow
around 1:00.