Door Hanger Distribution: Results Are A Matter Of Timing

In order for prospects to respond to your door hanger marketing campaign, you need to distribute them at just the right time.

It’s easy for a Pizza Shop. I can always be convinced to order a pizza, especially when I have a special offer in front of me.

For other businesses, it’s a bit more challenging. For example: A Realtor needs to have their door hanger distributed when a homeowner has decided to sell. The best time for a Travel Agent to put their advertisement on the door is when a family is planning their vacation.

How do you know the perfect time to distribute? You don’t. So the next best thing is to pick a neighborhood and distribute your door hangers on a regular basis. In other words, it’s better to distribute 1000 door hangers five times to the same homes than to distribute 5000 door hangers one time to a larger area.

Even though your prospects may not be ready to buy when you do a distribution, you are still creating a “top of mind” awareness. Over time, when they need the product or service that you provide, they are going to think of you first.

So don’t be discouraged, be consistent and you will see your sales increase in the long run.