How To Target Homes With Door Hangers In Gated Communities

Gated communities with security guards or neighborhoods with city ordinances prohibiting solicitation are usually off limits to door hanger distribution.

In these situations, direct mail advertising may be an alternative option. Although direct mail will generally cost more than a door hanger distribution campaign, there are some advantages:

1. Communities that prohibit distribution will have less advertising and residents may pay more attention to your offers.
2. Direct mail offers more precise targeting using demographics (i.e. income age, etc) as well as geography.
3. Direct mail is reliable, not subject to weather or distribution irregularities.

If you decide to go the direct mail route, use a post card rather than a letter, so your message is visible as soon as the resident picks up their mail. Use the same offers and design that you’ve already tested with previous door hanger distributions.

Here is a link to our direct mail department .

We offer an affordable, one stop direct mail advertising solution. Prices start at just $388 for one thousand large postcards, including: custom design, printing, neighborhood mailing list, labeling and postage. Direct line is 866-594-3069. Check it out.