Include Your “Claim To Fame” On Your Door Hanger

To set you apart from your competitors, it’s a good idea to include your “Claim To Fame” on your door hanger advertising. But, first you have to determine what is your “Claim To Fame”.

For businesses that offer a one of a kind product or service, it’s easy. Claims of best prices or best service are usually not very effective as many other businesses are making similar claims.

A realtor, insurance agent or travel agent usually offer the exact same services for the same price. Even tradesmen, like painters, plumbers and contractors often charge about the same price. So what sets them apart?

Consider that your “Claim To Fame” may be you. Your unique background or experience may be the one thing that no one else can copy. Promote yourself! Put your picture on your door hanger and provide a brief profile of what you can offer that makes your company the best choice.

A picture on your door hanger also sends a message that a person, not an organization is standing behind your offer. And if your product of service requires an on site visit to someone’s home – a photo will go along way in building the trust needed to be invited in.

So don’t be bashful, promote your self with a photo on your door hanger and watch your business grow!