Door Hanger Advertising for A Mortgage Company

Here are a few Ideas for Mortgage Brokers that have been used successfully by our clients. Use one or a combination, but don’t over crowd the door hanger with too much information. The door hanger must pass “The Glance Test”, which means the reader will know what the card is about with just a passing glance. This can make the difference between getting noticed or being tossed out as junk mail.

1. Highlight One Main Loan Type
   While it may be a good idea to include a “laundry list” of all your loan types and services, don’t make that the highlight of your ad. That type of ad is better suited for a directory, like the yellow pages. When people go the the yellow pages, or some other directory, they have already decided to investigate a new home loan. Direct marketing presents more of a challenge. We are trying to get the attention of a prospect who is probably not thinking about a home loan as he removes your hanger from his door. Your goal is to make the prospect excited about our loan offer. Pick your most popular and best loan offer and promote it in a tantalizing way. Remember, all we are trying to do is generate a lead.
2. I’m Afraid To Look At My Credit Score!
   The first step in applying for a loan is checking the applicants credit score. People usually hate this part. Scores are never as high as anticipated. Take the sting out of that process by offering a FREE Credit Score and Analysis. You might include copy like this: “We’ll work with you regardless of your credit score. We’ll even show you how to improve your score as fast as possible.” You can even charge an upfront fee for the service to be refunded at closing and still call it free.
3. Do You Represent More Than One Loan Institution?
   Then make sure prospects know you have a number of companies to place their mortgage with. Use the phrase:”We Shop And You SAVE!”
4. It’s All About You
   When you are advertising your services, it is not the time to be modest. Securing a mortgage is a one on one,  personal service. Include your photo and a brief resume on your postcard. You may be surprised how many people recognize you, especially if you mail to homes in your own neighborhood. Humanize your image by including memberships in community organizations or church groups.
5. Let The Prospect Pre-Qualify Themselves
   If you have a loan offering with specific requirements try listing them on the door hanger. Income, Credit Score, Length of Employment, etc. – Use this headline: “Pre-Qualify Yourself For A New Loan – If You Meet This Criteria, Call Today And Let’s Get Started!”.
6. Benefits Not Details
   Use your postcard to highlight the benefits of a particular loan not the details. Save Money, Get Cash Out, Lower Your Payment, etc. The purpose of the postcard is to generate a lead, not make the sale. Keep it brief and as tantalizing as possible.