Door Hangers Can Generate Leads, But You Have To Make The Sale.
Door Hanger distribution is a great way to generate leads for your business, but a lead is not a sale. It is opportunity to make a sale, which means someone at your business has got to be a salesman. At many small businesses, the salesman is often the owner or manager. Unfortunately many small business owners are not comfortable with that responsibility.
Why not? What kind of image do you think of when you hear the word salesman? Some fast talking individual trying to pressure someone into buying a product or service? That is not what sales is all about. Zig Ziglar, the world famous sales trainer and motivator once said, “You can get anything in life you want, if you help enough other people get what they want”. I think that is one of the best descriptions of sales that I have ever heard. In other words, sales is helping other people fulfill their needs. Selling someone something that will help them solve a problem or give them enjoyment is a great way to make a living. Learn more about Zig Ziglar at his website www.ZigZiglar.com
Our company offers Direct Marketing Solutions to small businesses. Door Hangers are one of the products we sell. Our job is to help small businesses get new customers. If we think that Door Hanger distribution is the right solution for a prospect, then it is our job to convince him that our product is the best value available. It’s easy because we believe in our product. That’s sales and we are proud to be salesmen. So should you.
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This is a useful post. We’re always looking for great resources to show clients and the construction community, and your article is certainly worth sharing!
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