Door Hanger Advertising Ideas For Political Campaigns

Door Hanger Distribution is one of the best ways to deliver a message to voters. Over the years we’ve designed hundreds of door hanger distribution campaigns that have helped candidates become winners! Here are few factors that should be kept in mind.

1. Clarify The Goals Of The Door Hanger Campaign
   For example:
   – Introduce the candidate if he is not well known
   – Talk about the most important issues
   – Ask for contributions
   – Ask for volunteers
   – Expose competitor’s weaknesses
   – Invite voters to a town hall meeting
2. Use Full Color Door Hangers With Lots Of Photos
   It’s true, a picture is worth a 1000 words, or more! But, don’t just use a head shot of the candidate that looks like it came from a drivers license. If the candidate is for Education, get a photo of him at a school with kids. If he’s pro-business, get a picture at a Chamber of Commerce Meeting. If he’s for moral values, a shot with the family on Sunday talking to the Pastor. You get the idea.
3. Use The Door Hanger To Drive Voters To The Candidates Website
   Make sure there is lots of good content about the issues and the candidate. Don’t disappoint web visitors. Your website doesn’t have to be “Madison Avenue”. It can even have a “home-made” look, but it most deliver on content and be worth the voters time.
4. Send An Invitation To “Ask The Candidate”!
   Not always possible, but if you can manage it, get a cell phone and dedicate the phone number to taking calls from voters. Invite them to “ask the candidate”, “express their views” or just “sound off”. You can limit calling to specific times during the day or week.
5. Target Residential Communities With A Club House
   Target communities with a club house. Contact the homeowner or condo association and ask if you can use the facilities for a mini town hall meeting exclusively for their residents. Then promote it with door hangers.