Door Hanger Advertising Ideas For Churches

Door Hanger distribution is one of the best ways to deliver a message to residents surrounding a church. Over the years we’ve launched hundreds of door hanger advertising campaigns that have helped churches increase their visibility within the neighborhood. Here are few factors that should be kept in mind.

1. Clarify The Goals Of The Campaign
   For example:
   – Increase the size of the congregation
   – Invitation to attend Holiday Services (Easter or Christmas)
   – Fund Raising
   – Recruitment for Special Ministries
   – Promote Church School or Child Care
   – Vacation Bible School
2. Target Neighborhoods Where You Already Have Members
   Distribute door hangers in neighborhoods where you already have members in your congregation. You might include a headline that says: “YOUR NEIGHBORS WORSHIP WITH US – COME JOIN US NEXT SUNDAY!” If possible include name and a photo of a congregation member who resides in the neighborhood.
3. Use Full Color Postcards With Lots Of Photos
   It’s true, a picture is worth a 1000 words, or more! Include a photo of the exterior of the church so the recipient will make a visual connection. Feature members of the congregation in church and at social events. You get the idea.
4. Use Direct Mail To Drive Traffic To Your Website
   Make sure there is lots of good content about the church and its mission. Don’t disappoint web visitors. Your website doesn’t have to be “Madison Avenue”. It can even have a “home-made” look, but it most deliver on content and be worth the visitor’s time.
5. Feature The Pastor
   A photo, a biography and sermon excerpts can make an invitation to new congregants personal.
6. Appeal To Everyone
   List all of the special ministries, youth, choir, seniors and other groups.
7. Use A Social Lure
   People love to be part of a community. The social aspect of Church membership should be promoted. Try a headline like this one: “MEET OTHER FAMILIES THAT SHARE YOUR VALUES!”