4 Factors That Affect Door Hanger Advertising Response Rates

You should never be satisfied with the response rate of your Door Hanger Advertising Campaigns. To be effective, Door Hanger Campaigns, and most forms of advertising, require tracking, evaluation and fine tuning in order to achieve the highest possible response rate.

When we evaluate the response of a Door Hanger Campaign, we use this 4 point check list:

1. THE TARGET or DISTRIBUTION AREA
   [    ] STRONG
   [    ] AVERAGE
   [    ] WEAK
2. THE MAGNET or SPECIAL OFFER
   [    ] STRONG
   [    ] AVERAGE
   [    ] WEAK
3. THE DOOR HANGER DESIGN
   [    ] STRONG
   [    ] AVERAGE
   [    ] WEAK
4. DISTRIBUTION PLAN (Repetitive Distribution Strategy i.e. Distribute to 3000 prospects 1 time or to 1000 prospects 3 times?)
   [    ] STRONG
   [    ] AVERAGE
   [    ] WEAK

If possible, when fine tuning the door hanger, try not to change everything at once or you will be starting from scratch each time. Try the isolate which of the 4 factors is the weakest link. The distribution area and the design should be pretty solid before launching the first campaign. Usually it’s the magnet or special offer that affects the response rate the most.

When setting up a distribution strategy, remember, higher priced products and services may take a series of distributions to generate response unlike lower priced items that are bought on impulse.

The good news is that after a few campaigns, response rates should be very predictable. At that point, every distribution is an opportunity to increase sales.

If you would like us to help you evaluate the results of your last campaign – just give us a call 866-585-0965.