Every Door Direct Mail
Learn About The USPS Every Door Direct Mail Program
The US Post Office has introduced a new program called Every Door Direct Mail. It makes direct mail advertising easier for small businesses. With a low postage rate of 14.5 cents per piece, EDDM has become an affordable alternative to door hanger distribution. Businesses can now target gated communities and neighborhoods that prohibit door to door distribution.
We’ve produced a brief video to give you an overview. It’s less than 2 minutes long, so why not watch it now?
How To Use Carrier Route Maps To Plan Distribution By Every Door Direct Mail (EDDM)
Zip Codes are broken down into carrier routes.
A carrier route is the daily delivery route of a mail carrier (usually 300-500 addresses)
Carrier routes are shown on the map below with a 5 digit code.
Example: 23C08 – The first 2 digits (23) are the last 2 numbers of the Zip Code (33023).
The next 3 characters (23C08) is the Carrier Route Number.
Use the chart below to cross reference the Carrier Routes shown on the map to find the total number of deliveries. A breakdown of single family and multi family homes is shown for information purposes only. To qualify for EDDM rates, all of the residential addresses must be included. Businesses can be added, however, businesses cannot be mailed without residential addresses.
Example: 33023 C008 (shown on map as 23C08)
Single Family Homes = 406
Multi Family Homes (Apartments) = 107
Trailers = 0
Sub Total = 513
Businesses = 48
Grand Total = 561
If this route is selected, it can be mailed 2 ways.
With only the residential addresses = 513 or if the businesses are included = 561
General Information About Mailing EDDM
Post Office Drop Off
The mailings must be dropped off at the Post Office which handles mail for the Zip Code selected.
If multiple Zip Codes – each must be dropped off at their respective post office.
Minimum and Maximum Pieces
Minimum daily mailing is 200 pieces and the maximum is 5000.
Postage Rate 14.2¢ Per Piece – Pay As You Mail
The entire carrier route count must be mailed at the same time.
If multiple carrier routes are purchased, they can be mailed all at once or one at a time.
Example: Refer to the chart above. If all carrier routes in Zip Code 33023 are purchased (10).
All 4742 pieces can be mailed at once or individually on whatever schedule the mailer chooses.
Payment for each carrier is made on the day of mailing.
C008 with 513 pieces would cost 513 x .142 = $72.85